Problems in School Encountered by High School Students of Catanduanes State University Laboratory High School Sy: 2012-2013

PROBLEMS IN SCHOOL ENCOUNTERED BY HIGH SCHOOL STUDENTS OF CATANDUANES STATE UNIVERSITY LABORATORY HIGH SCHOOL SY: 2012-2013 A Research Paper Presented to the Faculty Members of the Catanduanes State University Laboratory Schools Virac, Catanduanes Submitted in Partial Fulfillment of the Requirements in RESEARCH II RUBY JOY P. BEO MARK KENNETH T. MIGUEL JHON CLIFFORD T. ONIONG March, 2013 Catanduanes State University College of education LABORATORY SCHOOLS Virac, Catanduanes CERTIFICATIONThis Research Paper entitled â€Å"PROBLEMS IN SCHOOL ENCOUNTERED BY HIGH SCHOOL STUDENTS OF CATANDUANES STATE UNIVERSITY LABORATORY SCHOOLS S. Y. 2012-2013† prepared and submitted by Ruby Joy P. Beo, Mark Kenneth T. Miguel and Jhon Clifford T. Oniong, in partial fulfillment of the requirements in Research II, has been checked and is recommended for acceptance. ZYRA MAE S. TOMAGANERIC T. ALDEA Language Editor Statistician Accepted and Approved by: SOCORRO D. MASAGCA Research Professor IMELDA T. BERNAL Principal ACKNOWLEDGEMENT Read this  Respiratory ActivityThe researchers are truly indebted to the following for making their vision a reality. Prof. Imelda T. Bernal, Principal, Catanduanes State University Laboratory Schools, for her exemplary and motherly concern in tapping and developing potentials as indicators of progress in excellent working environment; Prof. Socorro D. Masagca, the researchers’ subject teacher, head teacher and guidance counselor of CSULS, for sharing her expertise and guidance for the completion of this work; To our teachers for their assistance, care, and love;The student-respondents, of Catanduanes State University Laboratory High School, for their total cooperation which gave meaningful fruit to this study; The Researchers’ family, especially to their parents for their untiring support and understanding; Above all, the Almighty God, for making things easy during their times of irreconcilabilities. THE AUTHORS DEDICATION First of all I would like to dedicate this t hesis to our Almighty God. And of course to my parents who taught me that the best kind of knowledge to have is that which is learned for its own sake.I also dedicate this hard work to my family who supported me financially. To my friends, the SNDB- Charl’z and Lhyr’z who are always there to support and care for me that taught me the real importance of having friends and for the unending bond we shared. â€Å"Friends 4ever X ?. † To my Parekoy. To Rene, to my sister Blezza. To my co-researchers, Kenneth and Clifford. To my special someone who served as my inspiration in doing this thesis. To Ma’am Phine and Ma’am Socorro who guided and always reminded us to do our thesis. To IV- Einstein and IV-Galileo Batch 2012-2013. ~ Rhub’z DEDICATIONTo God above, for His presence To my parents, for their love and support To my brothers and sister To all my friends and schoolmates for their companionship To the teachers for their guidance To IV- Einstein for the never ending happiness To my co-researchers Ruby and Clifford And to someone, who gave me inspiration This work I humbly dedicate. ~Ken DEDICATION I dedicate this work to the following: To my loving and very understanding mother, To my hardworking and kind father, To my ever supportive sisters Pamela and Nicole, To my Lolo, To my classmates and friends, To my co-researchers, Ruby and Kenneth,To IV- Einstein and IV-Galileo Batch 2012-2013, and above all To ALMIGHTY GOD. ~ Cliff ABSTRACT BEO, RUBY JOY P. , MARK KENNETH T. MIGUEL AND JHON CLIFFORD T. ONIONG â€Å"PROBLEMS IN SCHOOL ENCOUNTERED BY HIGH SCHOOL STUDENTS OF CATANDUANES STATE UNIVERSITY LABORATORY SCHOOLS S. Y. 2012-2013† The purpose of this study is to identify the different areas where students encounter difficulty. In addition, the degrees of seriousness of these problems were also determined. Specifically, the following questions were considered: 1. What is the profile of CSULHS students in terms of: a. ) Age b. ) Gender c. Educational attainment of parents d. ) Occupation of parents e. ) Monthly income of parents 2. What are the problems encountered by CSULHS students in the following areas: a. ) Personal Factor b. ) School Factor c. ) Peer relation Factor 3. What is the degree of difficulty in each problem identified? In what problem(s) do the respondents encountered very serious difficulty? Least difficulty? 4. Is there a significant difference between the degree of difficulty of the problems encountered by high school students in terms of personal factor, school factor, and peer relation factor?The hypothesis of the study is there is no significant difference between the degree of difficulty of the problems encountered by high school students in terms of personal factor, school factor, and peer relation factor. The descriptive survey method of research was used in this study with the questionnaire as the main tool for gathering data. The following were the findings of the study : 1. Majority of the high school students belong to the age bracket 13-14 with a frequency of 38 or 48% 2. In gender 38 or 47. 5% of the respondents were male and 42 or 52. % of the respondents were female. 3. For the educational attainment of parents, the majority of their fathers were college graduates (65 fathers or 81%). In their mothers’ educational attainment, majority were college graduates (74 mothers or 93%). 4. In occupation of parents, the majority of the fathers of the students were self-employed (39 fathers or 49%). In the occupations of the mothers of the students majority of them were government employees (45 mothers or 56%). 5. In the monthly income, the majority had an income of P 26,000 and above. 6.Out of the eight (7) listed possible student’s personal problems, the students rated four (4) as moderately serious while the other three (3) were rated less serious. â€Å"Family problems† is the statement out of 4 that was rated highest for  "moderately serious† which got the highest mean. The statement â€Å"love life† is the only one among the other options rated as â€Å"less serious† that got the highest rate of 2. 288. 7. Based from the answers of the high school students, of thirteen (13) listed school problems, 11 were rated â€Å"moderately serious† while only 2 were rated â€Å"less serious†.The statement â€Å"Too difficult projects† among the eleven (11) statements rated as â€Å"moderately serious† got the highest mean of 3. 45. The statement with the highest rating for â€Å"less serious† is â€Å"Poor method of teaching† with a mean of 2. 488. 8. In four (4) listed problems with their peers, the high school students rated two (2) statements as â€Å"moderately serious† while only one statement were rated â€Å"less serious†. The statement â€Å"Peer Pressure† got the highest mean for â€Å"moderately serious† which ha ve 2. 65. The statement â€Å"Bullying† got a mean of 2. 463 for â€Å"less serious†. The following conclusions were derived from the findings: 1.Majority of the high school students are females, within the age range of 13-14 years old, parents are college graduates for with which the fathers are self-employed and the mothers are government employees and with a monthly income of P 26,000 above. 2. The majority of the high school students agree that the problem which regards to the personal problem is family problem. 3. The problem with regards to the school factor, the majority of the high school students agree to too difficult projects. 4. The problem with regards to the peer factor, the majority of the high school students agree to the peer pressure.From the findings and conclusions arrived at, the following recommendations are offered: 1. In personal problem, we recommend for the parents to help their child or children in solving their problems to lessen it and to h elp them in their studies. Be always open for them to understand their limitations. 2. In school problems, the teachers must give more effort to their work for the students get interested with their subject. Enforce latest learning and teaching guidelines to help improve the teachers teaching skills. It is also recommended for the teachers or the institution to offer more reference materials to help them in their studies.Also, the teacher must lessen their strictness so that students will participate well in the class 3. In peer problems, we recommend them to have some self-esteem and make their own decisions. TABLE OF CONTENTS APPROVAL SHEET †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ii ACKNOWLEDGEMENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦iii DEDICATION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦iv ABSTRACT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. vii TABLE OF CONTENTS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. xi LIST OF TABLES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦xiii LIST OF FIGURES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. xiv CHAPTER 1INTRODUCTION Background of the Study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 Statement of the Problem †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. . 2 Hypothesis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Conceptual Framework and Research Paradigm †¦.. 4 2REVIEW OF RELATED LITERATURE AND STUDIES Review of Related Literature †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Review of Related Studies †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 3METHODOLOGY OF RESEARCH Research Design †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 Sources of Data †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 Instrumentation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 Data-Gathering Procedure †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Statistical Technique Used †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 4PRESEN TATION, INTERPRETATION, AND ANALYSIS OF DATA †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 5SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS Conclusions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 29 Recommendations †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦30 BIBLIOGRAPGHY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 APENDICES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 33 CURRICULUM VITAE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 40 LIST OF TABLES TABLE 1Frequency, Percentage Distribution and Rank of Students Profile †¦. 17 2High School Students’ Personal Problems †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 3Summary of Test on the Personal Problems Encountered by High School Students of CSULHS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 20 4High School Students’ School Problems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 5Summary of Test on the School Problems Encountered by High School Students of CSULHS †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 6High School Students’ Peer Problems †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 23 7Summary of Test on the Peer Problems Encountered by HighSchool Students of CSULHS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 24 LIS T OF FIGURES FIGURE 1Conceptual Paradigm †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 CHAPTER 1 THE PROBLEM AND ITS SETTING Background of the Study A student is a learner or someone who attends an educational institution. In some nations, the English term is reserved for those who attend university while a school child under the age of eighteen is called a pupil in English. In its widest use, student is used for anyone who is learning. Since time is immemorial and across many different cultures, students have been regarded as the hope of the fatherland.They say that they are the one who will save the future of the next generations. Without students, a school will not be a school and a teacher will not be a teacher. In other words students are the one who makes the life of the teachers and creates and completes the school. As a part of the school, students have their own goal to achieve success in life. If there are no students, many of us now have no employment, no modernization and no higher purpose in life. In other words, planet Earth would not be as much productive and as developed as it is today without students. Students play a very important role in building the future of our nation.The researchers believe that they should be given the right education as well as importance by our government and society. Observations however, showed that despite the years that these students focused on their studies and many other activities, problems of different kinds and different level of seriousness still arise. It is on this situation that the researcher was intended to conduct an investigation to identify the problems encountered by the high school students of the CSU Laboratory High School and to determine the level or degree of seriousness of these problems.Statement of the Problem The purpose of this study is to identify the different areas where students encounter difficulty . In addition, the degrees of seriousness of these problems were also determined. Specifically, the following questions were considered: 1. What is the profile of CSULHS students in terms of: a. ) Age b. ) Gender c. ) Educational attainment of parents d. ) Occupation of parents e. ) Monthly income of parents 2. What are the problems encountered by CSULHS students in the following areas: a. ) Personal Factor b. ) School Factor c. Peer relation Factor 3. What is the degree of difficulty in each problem identified? In what problem(s) do the respondents encountered very serious difficulty? Least difficulty? 4. Is there a significant difference between the degree of difficulty of the problems encountered by high school students in terms of personal factor, school factor, and peer relation factor? Hypothesis There is no significant difference between the degree of difficulty of the problems encountered by high school students in terms of personal factor, school factor, and peer relation f actor.Conceptual Framework The research paradigm in Figure 1 shows the major variables of this study that will bring out positive and negative impact on different persons involved. Likewise, it will directly affect the quality of education the school is presently experiencing. The two major variables are the independent variables that includes the respondent’s distribution in terms of age, gender, educational attainment of parents, occupation of parents and monthly family income and the dependent variable which includes the degree of difficulty of the problems encountered by the respondents.Independent Variable Dependent Variable FIGURE 1 Conceptual Paradigm Significance of the Study Identifying the problems encountered by the students opens suggestions of the parents as well as the teachers on how to solve these. Student’s problem should be minimized if possible so that they can focus on their studies well and affect the school by gaining good reputation. Results of t his study would be beneficial to the following: The Teachers- Findings enable them to identify the problems of the students and as a result, students can adjust and cope to their studies.The students can focus on their studies and can study well without serious problems. The Parents- Results make them understand the environment of their children as students and assist them in their studies and in solving the problems they encounter. The Students, themselves- If they are helped out with these problems, it is very possible that they can maintain their wholesome life, their physical, social and intellectual self. Scope and Limitation This study is focused on the identification of the problems encountered by high school students in CSULHS S. Y. 2012-2013.This covers the period school year 2012-2013. This study involves selected students of CSU Laboratory High School, School Year 2012-2013. It focuses mainly on the problems encountered by students. It comprises 25% (80 students) of the w hole population (331 students). 40 of it were boys while 40 are girls. Definition of Key Terms: To make every detail clear, the following terms were operationally defined to be use in the study. Areas of Difficulty- The activities related to class manipulating where problems are encountered. CSU- The school where the study was conducted.Degree of Difficulty- Level of seriousness of the problems met indicated on five point scale: Five- very serious, Four-serious, Three- moderately serious, Two- less serious and One- not a problem. Peer Relation Factor- The factor which concerns the problems about peer relation. Personal Factor- The factor which concerns the problems about yourself. Respondents- students who will supply answer in the instrument used. School Factor – The factors which concerns the problems about school and academic tasks. Students- are generally 12-16 years old undergoing secondary education; the subject in the research.Student-Teacher Relationship- The academic relation between teachers and their students. CHAPTER 2 REVIEW OF RELATED LITERATURE AND RELATED STUDIES This portion cites considerable number of studies and research works of different aspects related to problems encountered by high school students. The presentation is under two main topics: Related Literature and Related Studies. Related Literature Suvajit, 2009 said that for a school student, life is loaded with studies. It is not possible for each one of them to cope up with their studies.They often get nervous, frustrated and end up mugging their lessons which is very harmful. Teacher’s reaction shouldn’t vary from student to student; it should be equal to every student. Discrimination is very fatal for students. Shahin, 2007 concluded that students all over the world face a number of problems. This is very much true in the case of India, especially in native state BIHAR. The students’ community is affected by lots of problems. Lack of quality education, the threat of unemployment, absence of adequate opportunities, nepotism and a host of many such factors dishearten the students.The system of education in India is acting as a constraint. Lack of proper guidance by the parents and unawareness of the students in choosing the right career lead to their fate. Though a number of universities and colleges are imparting education to the students, the standard of education has plunged. Reservations and recommendations withhold the candidature of several competent persons. It has done harm more good. Those students who strictly adhere to the grind of school and later college, emerge as graduates. But they find themselves unsuccessful in securing jobs.Due to the growing population, they find that every job has several contenders. They find themselves to be a part of the already saturated market of job-seekers. They frantically strive hard to find a job but realize that, money and favoritism fetch jobs; certificates don’t as the educat ional is bookish, once out of college they find themselves helpless because they lack practical knowledge. They crave for name, fame and affluence in a short span of life. But when expectations are not fulfilled and gross realities of life stare upon them they end up dejected and frustrated.After going through the formalities of school and college, they feel that they have been unsuccessful in achieving what they intended. It leads to sheer desperations among the student community giving rise to student unrest. Human resource development route should be taken seriously and invest in it liberally, reservation may not be needed. Because the quota system has injected a lethal poison in our society and filled hatred in the minds of people, particularly the youth. Nastiti, 2009 revealed that teaching English for young learners essentially confronts several problems over those pointed above.However, three aspects of which are stated, are essential to find the solution earlier. This is sin ce these problems frequently happen in society. By reviewing the problems happen in teaching English for young learners which are the quality of the teacher, the habit of the students, and the participation of parents. Regarding the essential of learning English for young learners, all of the parties should oblige to solve these problems. It can start from the students themselves to the major parties of the country to make them care about the importance of learning English for young learners.Related Studies According to Sorra (2001) in his study, Problems Encountered by Students of Catanduanes State Colleges Laboratory High School Staying with their Relatives determined the problems encountered by students of CSCLHS staying with their relatives. Relative to the problems of this study, the hypothesis formulated was that the main problems encountered by the students staying with their relatives’ residence are social, emotional, financial, academic and personal problems. The pro blems are caused merely by students itself, by the relatives or the parent.The relatives should be responsible in helping the students to overcome their problems. To solve this problem, the researcher said that proper communication skill and discipline is the main key to this problem. These problems may have a great effect on the students’ part. It may affect his habits behavior and his total self. Balimbing and Ibones (2011) in their study about â€Å"Problems Encountered by Junior and Senior High School Students in their Research Subject† determined the problems encountered by students of Catanduanes State University Laboratory High School in their research subject.Relative to the problems of this study the hypothesis formulated was there are no problems encountered by Junior and Senior High School students in their research subject. Since, there were no problems encountered it is recommended to just retain the way the teachers approach their students. Based on the a nswers of the respondents in the study, the recommendation for the students is to try to be interested in their research subject and to add more time in the subject.The similarities of this present study above are with the kind of method used, data gathering tool and both of it aims to know answers from problems encountered by high school students. On the other hand, a study about the Struggles of High School Students to Find School-Related Information on the web was conducted by Shenton (2008) According to his study, seventy-seven online questionnaires were completed by students between 31 October and 27 November 2006, when analysis of the data began. Of the 77 respondents, only 35 provided data on problems encountered when seeking information for their assignments.Most of the respondents in this group were in years nine, ten and eleven (ages 13-16), with only two in year 12 (16-17) and four in year 13 (17-18). Over half (19/35) of respondents were female. Forty remaining responden ts either stated that they experienced no problems in finding the information they needed for school or did not answer the relevant question on the questionnaire. Two participants indicated that they did not have the information they needed to complete their schoolwork because they did not look for it.Over 20 distinct information-seeking problems were identified through inductive analysis of the qualitative data provided by 35 participants. Difficulties encountered in the search for information largely fell into four major categories: problems determining an appropriate search strategy, barriers posed by limited school resources or Internet filtering software; â€Å"process frustrations† (280) stemming from the perceived inadequacies of search engines, poorly designed web sites, and missing or broken web links; and, â€Å"shortcomings in the retrieved information† (281) in terms of relevance and accuracy.In addition, a small number of students either indicated that the y had difficulty applying the information they found to the problem that prompted the search, or were concerned about copyright restrictions on how they could use the information. All but two of the problems reported by the students related to information-seeking on the web. The web was the most popular source of information for students, with 71 out of 77 respondents listing it as one of the sources or the only source they consulted in school.The similarities of the study above with the study at hand is that both of it aims to know answers from problems encountered by high school students. CHAPTER 3 METHODOLOGY OF RESEARCH This chapter presents the research design, source of data, sampling or procedure, instrumentation and validation and data-gathering procedure employed in this study. Research Design The descriptive method or research with survey technique was used in this study. Description method is a fact-finding of the study with adequate and accurate interpretation of the fin dings.It describes what actually exists such as current conditions, practices, situation or any phenomenon. Since, the present study was concerned with the present condition of the problems encountered by high school students. The descriptive method was the most appropriate method to be used. The descriptive method was also used because it deals not only with gathering and tabulation of information but also for evaluation and analyzing the significance of data in the level or degree of difficulty in each problem of high school students of Catanduanes State University Laboratory Schools.Sources of Data The data gathered by means of a questionnaire and was done to gather data and information. To determine the Respondents profile, a checklist table was made by the researchers to determine their age, gender, educational attainments of their parents, and the occupation of the parents. The questionnaire used in determining the problems encountered by the students and its degree was also m ade by the researchers. The checklist was prepared by the researchers and copies of the questionnaire were distributed to selected high school students and then retrieve to the researchers.The questionnaire contains the common problems encountered by the students. The questionnaire was divided into two parts: Part I cover the students profile that contains the age, gender, educational attainment and occupation of their parents. Part II covers the questionnaire proper which comprises the problems and its degree of difficulty. Instrumentation The test was distributed among selected high school students. Before the administer of the test, a letter was sent to the principal of the school and the adviser of the high school students requesting permission to distribute the research questionnaire to respondent-student.The degree of difficulty of the problems encountered by the students was counted. In order of the questionnaire to be accurate and reliable the researcher conducted a validati on in school such as Cabugao Integrated School with 45 respondents. Data Gathering Procedure A questionnaire was used to collect data. It was distributed to the 80 high school students of the Catanduanes State University Laboratory School. After the data were accomplished by the respondents the researcher personally collected the questionnaires given to the respondents. Data were analyzed and interpreted to come up with more specific results and findings.The nature of the study required the use of descriptive method. Statistical Techniques Used To transform the data into meaningful information, data were analyzed and interprets using frequency, percentage and rating scale. Simple frequency count was used to determine the number of respondents within a category. This is also used to tally the data received from the respondents. Weighted Arithmetic Mean was used to determine the types of reading material read and frequency of reading the materials. Chi-square was used to determine the relationship of the variables under study.CHAPTER 4 PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA This chapter presents the data gathered on the â€Å"Problems in School Encountered by High School Students of Catanduanes State University Laboratory High School, S. Y. 2012-2013† 1. Profile of the High School Students The first specific question posed in this study is: What are the profile of CSULHS students in terms of age and gender. Questions regarding their parents were also asked like educational attainment of parents, occupation of parents and monthly income of parents. The respondents were grouped under five categories.To answer this question, the respondents were asked to give information regarding their personal profile. The data gathered are presented in Table 1. a. Age. Out of 80 high school students, 4 or 5% belonged to the age group 11-12. The age bracket 13-14 had 38 or 48% respondents. Fifteen to sixteen age brackets had 31 or 39% while 17-18 age brackets h ad 7 or 8% of respondents. This implies that majority of the high school students belong to the age bracket 13-14. b. Gender. Under this item, 38 or 47. 5% of the respondents were male and 42 or 52. 5% of the respondents were female.This implies that there are more females then males. c. Educational Attainment of Parents. Here, their fathers’ educational attainment was classified as follows: 8 or 10% were college undergraduates; 2 or 3% were elementary undergraduates; 65 or 81% were college graduates; and 5 or 6% were high school graduates. This implies that the majority of the fathers were college graduates. In their mothers’ educational attainment, 3or 4% were college undergraduate, 1 or 1% was high school undergraduate, and another 1 or 1% was elementary undergraduate. Seventy-four or 93% were college graduates and 1 or 1% was high school graduate.This implies that the majority of the mothers were college graduate. d. Occupation of Parents. In this portion, the occu pations of the fathers of the students were classified as follows: 4 or 5% were unemployed; 39 or 49% were self-employed; 30 or 38% were government employees; and 4 or 5% were classified as others. This implies that the majority of their fathers were self-employed. The occupations of the mothers of the students were also classified as follows: 9 or 11% were unemployed; 22 or 28% were self-employed; 45 or 56% were government employees; and 4 or 5% were classified as others.This implies that the majority of their mothers were government employees. e. Monthly Income of Parents. In the monthly income, 4 or 5% had an income below P 5,000; 18 or 23% of them has P 6,000-P 15,000; 21 or 26% has P16,000-P 25,000 as an income; and 37 or 46% had an income of P 26,000 and above. This implies that majority of the parents of the students had an income P26,000 and above. TABLE 1 Frequency, Percentage Distribution and Rank of Students’ Profile ProfileFrequencyPercentageRank Age 11-12450%1 13 -14 3848%2 15-163139%3 17-1877%4 Total80100% Gender Male3847. 5%2 Female4252. 5%1 Total80100%Educational attainment Father College undergraduate810%2 High school undergraduate00% Elementary undergraduate23%4 College graduate6581%1 High school graduate11%3 Elementary graduate00% Total80100% Mother College undergraduate34%2 High school undergraduate11%4 Elementary undergraduate11%4 College graduate7493%1 High school graduate11%4 Elementary graduate00% Total80100% Occupation of parents Father Unemployed45%4 Self-employed3949%1 Government employee3038%2 Others78%3 Total80100% Mother Unemployed911%3 Self-employed2228%2 Government employee4556%1 Others45%4 Total80100% Monthly income of parentsBelow P 5,00045%4 P 6,000-P 15,0001823%3 P 16,000-P 25,0002126%2 P 26,000 above3746%1 Total80100% 2. Problems Encountered by CSULHS Students and its Degree of Difficulty The second study concerned the personal factors, school factors and peer relation factors. This was ranked according to 5-very seri ous, 4- serious, 3-moderately serious, 2-less serious and 1-not a problem. The answers to this question were gathered from the results of the data from the retrieved questionnaires. They are presented, analyzed and ranked in the succeeding tables through topical discussion. a. Students’ Personal ProblemsThere are seven listed probable personal problems that a student may encounter. Table 2 shows the personal problems of the students. The first column shows the personal problems. The second and third column shows the frequency and the mean. On the last column is found the qualitative response of the different personal problems of the students. TABLE 2 High School Students’ Personal Problems ProblemsFrequencyMeanQR Personal Factor54321 1. Lack of money for paying contributions1262120212. 6Moderately serious 2. Lack of money for transport in school761216392. 075Less serious 3. Lack of money for paying books1181524222. 25Moderately serious 4. Lack of money for having snack s45918441. 838Less serious 5. Family problems11111820202. 663Moderately serious 6. Sickness or health problems9112218202. 638Moderately serious 7. Love life164811412. 288Less serious 8. Others (specify)000000 Based on the answers of the students it could be noted out that out of the seven (7) listed possible student’s personal problems, the students rated four (4) as moderately serious while the other three (3) were rated less serious. â€Å"Family problems† is the statement out of 4 that were rated highest for â€Å"moderately serious† which got the highest mean.The statement â€Å"love life† is the only one among the other options rated as â€Å"less serious† that got the highest rate of 2. 288. TABLE 3 Summary of Test on the Personal Problems encountered by High School Students of CSULHS Test Statistics Computed Value Tabular Value Decision Interpretation Chi-square 58. 3765 42. 98 Rejected HOProblems encountered by high school students and the degree of difficulty they are encountering really differ with each other Level of significance=0. 01 HO. There is no significant difference between the degrees of difficulty of the problems encountered by high school students in terms of personal factor.In order to prove the hypothesis, the chi-square was used. As shown on the table, the computed value is 58. 3765 which are far from 0. 01 having a tabular value of 42. 98. Since the tabular value is less than the computed value, the hypothesis is rejected. b. Students’ School Problems Table 4 shows the students’ school problems. On the first column are the listed problems. Under the second column is found the frequencies while on the third and last column are the mean and the qualitative response. TABLE 4 High School Students’ School Problems ProblemsFrequencyMeanQR School Factor54321 1. Too difficult subjects2012241773. 63Moderately serious 2. Lack of available reference materials9141824152. 725Moderately seriou s 3. Too many assignments1815211973. 225Moderately serious 4. Too difficult projects2415191753. 45Moderately serious 5. Lack of interest on the topics discussed1410242663Moderately serious 6. Incompetent teachers9112324132. 738Moderately serious 7. Too strict teachers1392126112. 838Moderately serious 8. Favoritism of teachers 18122513123. 138Moderately serious 9. Poor method of teaching12101823172. 488Less serious 10. Absence or lack of teachers881227252. 338Less serious 11. Rejection by teachers10101228202. 25Moderately serious 12. Boring teachers15112321103Moderately serious 13. Overloaded requirements23132013113. 3Moderately serious 14 others (specify)000000 It could be noted base from the answers of the high school students shown in Table 4, that of thirteen (13) listed school problems, 11 were rated â€Å"moderately serious† while only 2 were rated â€Å"less serious†. The statement â€Å"Too difficult projects† among the eleven (11) statements rated as â⠂¬Å"moderately serious† got the highest mean of 3. 45. The statement with the highest rating for â€Å"less serious† is â€Å"Poor method of teaching† with a mean of 2. 488.TABLE 5 Summary of Test on the School Problems encountered by High School Students of CSULHS Type of Test Computed Value Tabular Value Decision Interpretation Chi-square 88. 2767 76. 15 Rejected HOProblems encountered by high school students and the degree of difficulty they are encountering really differ with each other Level of significance=0. 01 HO. There is no significant difference between the degrees of difficulty of the problems encountered by high school students in terms of school factor. To facilitate the hypothesis, the chi-square was used. As shown in the table, the computed value is 88. 767 which are far from 0. 01 having a tabular value of 76. 15. Since the tabular value is less than the computed value, the hypothesis is rejected. c. Students’ Peer Problems Listed on the t able 6 are the problems regarding with the peers. The first column contains the problems regarding with the peers. The second and third column shows the frequency and the mean while the last column shows the qualitative response. TABLE 6 High School Students’ Peer Problems ProblemsFrequencyMeanQR Peer Factor54321 1. Bullying1491319252. 463Less Serious 2. Peer Pressure9141818212. 65Moderately Serious 3.Bad Influence of Peers13191615272. 575Moderately Serious 4. Others (specify)000000 Based on table 6 it could be noted that of three (3) listed problems with their peers, the high school students rated 2 statements as â€Å"moderately serious† while only one statement were rated â€Å"less serious†. The statement â€Å"Peer Pressure† got the highest mean for â€Å"moderately serious† which have 2. 65. The statement â€Å"Bullying† got a mean of 2. 463 for â€Å"less serious†. TABLE 7 Summary of Test on the Peer Problems encountered by Hig h School Students of CSULHS Type of Test Computed Value Tabular Value Decision InterpretationChi-square 4. 94 20. 09 Accepted HOProblems encountered by high school students and the degree of difficulty they are encountering do not differ with each other Level of significance=0. 01 HO. There is no significant difference between the degrees of difficulty of the problems encountered by high school students in terms of school factor. To facilitate the hypothesis, the chi-square was used. As shown in the table, the computed value is 4. 94 which are far from 0. 01 having a tabular value of 20. 09. Since the tabular value is greater than the computed value, the hypothesis is accepted.CHAPTER 5 SUMMARY, CONCLUSIONS AND RECOMMENDATIONS This chapter presents the summary of the study, the findings arrived at and the conclusions and recommendations. Summary The purpose of this study is to identify the different areas where students encounter difficulty. In addition, the degrees of seriousness o f these problems were also determined. Specifically, the following questions were considered: 1. What is the profile of CSULHS students in terms of: a. ) Age b. ) Gender c. ) Educational attainment of parents d. ) Occupation of parents e. ) Monthly income of parents 2.What are the problems encountered by CSULHS students in the following areas: a. ) Personal Factor b. ) School Factor c. ) Peer relation Factor 3. What is the degree of difficulty in each problem identified? In what problem(s) do the respondents encountered very serious difficulty? Least difficulty? 4. Is there a significant difference between the degree of difficulty of the problems encountered by high school students in terms of personal factor, school factor, and peer relation factor? The respondents of the study included only 80 high school students enrolled ta Catanduanes State University Laboratory High School.The descriptive survey method of research was used in this study with the questionnaire as the main tool for gathering data. The data gathered from the questionnaires were tallied, tabulated, analyzed and interpreted. Findings Based on the data gathered, the following findings were drawn: 1. Students’ Profile a. Majority of the high school students belong to the age bracket 13-14 with a frequency of 38 or 48%, 4 or 5% belonged to the age group 11-12. Fifteen to sixteen age brackets had 31 or 39% while 17-18 age brackets had 7 or 8% of respondents. b. In gender 38 or 47. % of the respondents were male and 42 or 52. 5% of the respondents were female. c. For the educational attainment of parents, the majority of their fathers were college graduates (65 fathers or 81%); 8 or 10% were college undergraduates; 2 or 3% were elementary undergraduates; and 5 or 6% were high school graduates. In their mothers’ educational attainment, majority were college graduates (74 mothers or 93% ); 3 or 4% were college undergraduate, 1 or 1% was high school undergraduate, and another 1 or 1% wa s elementary undergraduate. One or 1% was high school graduate. d.In occupation of parents, the majority of the fathers of the students were self-employed (39 fathers or 49%); 4 or 5% were unemployed; 30 or 38% were government employees; and 4 or 5% were classified as others. In the occupations of the mothers of the students majority of them were government employees (45 mothers or 56%); 9 or 11% were unemployed; 22 or 28% were self-employed; and 4 or 5% were classified as others. e. In the monthly income, the majority had an income of P 26,000 and above. Four or 5% had an income below P 5,000; 18 or 23% of them has P 6,000-P 15,000; 21 or 26% has P16,000-P 25,000 as an income; and 37 or 46% . 2.Students’ Personal Problems Out of the eight (7) listed possible student’s personal problems, the students rated four (4) as moderately serious while the other three (3) were rated less serious. â€Å"Family problems† is the statement out of 4 that were rated highest for â€Å"moderately serious† which got the highest mean. The statement â€Å"love life† is the only one among the other options rated as â€Å"less serious† that got the highest rate of 2. 288. 3. Students’ School Problems Base from the answers of the high school students, of thirteen (13) listed school problems, 11 were rated â€Å"moderately serious† while only 2 were rated â€Å"less serious†.The statement â€Å"Too difficult projects† among the eleven (11) statements rated as â€Å"moderately serious† got the highest mean of 3. 45. The statement with the highest rating for â€Å"less serious† is â€Å"Poor method of teaching† with a mean of 2. 488. 4. Students’ Peer Problems In four (4) listed problems with their peers, the high school students rated two (2) statements as â€Å"moderately serious† while only one statement were rated â€Å"less serious†. The statement â€Å"Peer Pressureâ₠¬  got the highest mean for â€Å"moderately serious† which have 2. 65. The statement â€Å"Bullying† got a mean of 2. 63 for â€Å"less serious†. Conclusions The following were derived from the findings: 1. Majority of the high school students are females, within the age range of 13-14 years old, parents are college graduates for with which the fathers are self-employed and the mothers are government employees and with a monthly income of P 26,000 above. 2. The majority of the high school students agree that the problem which regards to the personal problem is family problem. 3. The problem which regards to the school factor, the majority of the high school students agree to too difficult projects. . The problem which regards to the peer factor, the majority of the high school students agree to the peer pressure. Recommendations From the findings and conclusions arrived at, the following recommendations are offered: 1. In personal problem, we recommend for the parents to help their child or children in solving their problems to lessen it and to help them in their studies. Be always open for them to understand their limitations. 2. In school problems, the teachers must give more effort to their work for the students get interested with their subject.Enforce latest learning and teaching guidelines to help improve the teachers teaching skills. It is also recommended for the teachers or the institution to offer more reference materials to help them in their studies. Also, the teacher must lessen their strictness for the students participate well in the class, avoiding favoritism and rejections to them. 3. In peer problems, we recommend them to have some self-esteem and make their own decisions. BIBLIOGRAPHY A. BOOKS Calderon, Jose F. Methods of Research and Thesis Writing. Mandaluyong City: Cacho Hermanos, Inc. , 1993 Calderon, Jose F. and Expectacion C. Gonzales.Methods of Research and Thesis Writing. Mandaluyong City: Quad Alpha Centrum Bl dg. , 2008. Calmorin-Paler, Laurentina and Melchor A. Calmorin (2007). Research Methods and Thesis Writing, 2nd edition. Manila. B. UNPUBLISHED THESIS Balingbing, Kristine Kay T. , Jann Ursula Aree S. Ibones. Problems Encountered by Junior and Senior High School Students in their Research Subject, 2011 Bueno, Carmela T. Reading Habits and level of Reading Comprehension Skills of Sophomore Students at Catanduanes State Colleges Laboratory Schools 2012 Sorra, Reginaldo King Ramos. Problems Encountered By Students of CSCLHS Staying with their Relatives. 2001.

Marketing ans supplementary services

Inna bid to form a boding relationship with consumers and customers, many organizations through their marketing activities have engaged in giving supplementary services such as additional services to argument or facilitate the core service or core product sold by the organization, after sales services, continuous enlightenment and communication to consumers on how to effectively utilize their products or service, among others. The supplementary services provided by an organization in its marketing strategy this is a way of retaining the patronage of old customers and winning the trust of new ones. As the strategy of retaining old customers is more cost effective than sourcing for new ones this supplementary services provision is a good way of increasing the bond between the organization and its customers. According to Stern (1997), â€Å"Bonding is an increasingly popular marketing strategy in which services marketers seek to establish personal long- term bonds with consumers so that current ones may be retained. Retention is now considered a more cost- effective strategy than continual prospecting for new customers, and this is made manifest by a firm’s commitment to the relationship as an enduring one†. Thus, enduring commitment to an organization’s relationship to its customers, it is adequately expressed via the level of supplementary services made available for them. Thus, the role of supplementary services and goods provision by an organization to its customers would be looked upon. SUPPLEMENTARY SERVICES IN GOODS AAND SERVICES PROVIDING ORGANIZATION An organization provides core services and goods to its customers. This core services or products are the main organization’s operation which they render or sell to customers. According to Iacobucci (2001:323), â€Å"An organization that provides services, either as its central provision or in a   value-added capacity in a bundle of attributes included in a customer’s purchase of some goods, may find it useful to distinguish those elements of the services purchase experience that are ‘core’ from the supplemental†. Therefore core services or core product of an organization is that function that forms the business identity. For example, a car manufacturing company will have its core product as the finished cars sold to customers. On the other hand supplementary goods or services are those additional services that an organization gives to customers as a way to augment the core goods or services that was purchased or rendered by the organization. â€Å"The supplementary services are the components of the service delivery system that are intended to facilitate and enhance the customer’s experience† (ibid). using the car manufacturing organization again to illustrate, its supplementary services may be that it have a car servicing center, repairs to brakes, sells spare parts for its brand of cars, run a driver training school etc. Looking at the core and supplementary service of an organization that is service base, for example, an airline organization will have as its core service the transportation of passengers from one city to another. Its supplementary services would include the provision of movies and meals for passengers on board, the operating of a frequent flyer accounts (E.g. Air China gives its frequent flyer a Mileage Awards and run a club for its frequent flyers), conveniently located hubs etc. Also, a business center for data processing and photocopy services as its core may have supplementary services as sending of fax messages, sending of overnight express packages etc. The illustrated examples go to buttress the fact that supplementary services is applicable to both an organization that deals in  Ã‚   goods and services. THE ROLE OF SUPPLEMENTARY SERVICES Supplementary services plays a vital role in making customers satisfy with the core goods or services they derive from an organization. The supplementary goods facilitate and make the customer have a quick satisfying experience from the utilization of the core services or goods from an organization. According to Iacobucci (2001:321), â€Å"In an attempt to create distinct advantage managers often seek to provide added value to customers and enhance their corporate competitive advantage by offering better customer service†. Hence, the provision of supplementary services to customer is a way by which a firm can gain competitive advantage over its rivals. The extra supplementary services goes a long way in putting the organization ahead over its rivals, that is as customers derives additional services they would be made satisfied and this is an advantage to the organization. Proctor (20000, argues that â€Å"marketing is about satisfying customers wants and needs and in the course of doing so facilitating the achievement of an organization’s objectives by paying attention to customers wants and needs organizations are likely to achieve their objectives in the marketplace†¦they have to compete with each other and also have to satisfy customers wants and needs at least as well their competitors.† Supplementary services brings the customers into forming a bond with the organization and hence, creating continuous patronage from the customers. Patronage motives, according to Beckman & Davidson (1967:300), â€Å"stressed in industrial   purchasing include accessibility to seller, rapidity of delivery, terms of sale and reliability of repair services, history of satisfactory business relationships, and other similar rational consideration†. Supplementary services helps in winning the continuous patronage of customers. For example, when a customer who buys television sets for his retail sales from an organization that offers supplementary repairs services, the retailer would be rest assures that if there is problem with any of the set, he stays to get expert to repair them from the organization. Thus, his patronage of the organization product would continue, and that bond would be established between him and the organization. Supplementary services also play the role of giving customers the ability to assess the level of satisfaction they get from the  Ã‚   core services or utility derived in consuming an organization’s product. For example, patience in a hospital may base his satisfaction on what he derives while being admitted as an in-patient. This could come in   supplementary services as the meal served, how conducive the environment is in terms of facility provided, and a clean environment, question like was the television in the ward too loud or in a good state? All these supplementary services which are not the core service from the hospital would go a long way in making the patient form his judgment on how satisfied he is with the core service from the organization. HOW TO RELATE SUPPLEMENTARY SERVICES WITH AN ORGANIZATION’S MARKETING STRATEGY The supplementary services rendered by an organization should be established with a focus to helping the organization effectively market its core services or core products. Thus, it is germane that these supplementary services are a streamlined in the direction of how effectively the organization could attain its corporate objectives. According to Proctor (2000), â€Å"a strategy is a plan that integrates an organization’s major goals, policies, decisions and sequences of action into a cohesive whole†. Thus, it is germane that the provision of supplementary services is targeted towards enhancing the organization’s core functions in order to make it effectively meet its goals and objectives. The need to make vital decision on what to bring up as supplementary service sis important in meeting the significant that goes along with the service creation. According to Lazar (1971), an organization can derive good intelligent decision through information gotten from assessing marketing alternatives and adjust to  Ã‚  Ã‚   dynamic market conditions. Thus the provision of supplementary services should be done with the cognizance of change in the environment where the organization operates. CONCLUSION The provision of supplementary services is an effective way of satisfying the desires of customers. And this is applicable to organization operating in services provision and goods production. Continuous patronage and the formation of bond between customers and the organization is enhanced and facilitated through supplementary service provision. Hence, the establishment should align its supplementary services or goods to be intone with its core functions, so as to effectively meet the organization’s objectives and long term goals. REFRENCES Beckman, Theodore N & Davidson, William R. (1967), Marketing New York: Ronald Press Co. Iacobucci, Dawn (2001), â€Å"Services Marketing and Customers Service’ in Iacobucci, Dawn (ed.) Kellogg on Marketing. New York: Wiley Lazar, William (1971), Marketing management: A Systems Perspective. New York: John Wiley & Sons Proctor, Tony (2000), Strategic marketing: An Introduction. London: Routledge Stern, Barbara B. (1997), â€Å"Advertising Intimacy: relationship Marketing and the Service Consumer† in Journal of Advertising. Vol. 26, No. 4   

System analysis and method designed (MIS class report) Essay

System analysis and method designed (MIS class report) - Essay Example â€Å"In this method each step has definite opening and ending point, with particular deliveries to the subsequently phase† (Als and Greenidge). The image given below shows the details of this model. This project requires less human resource for the overall development of the project. Here through this model we can develop the overall system with a small development team. Because this model works in a sequence and second phase can only be completed after the successful completion of the first phase (Sage, Andrew and & Palmer). â€Å"The Waterfall model is the straightforward and extensively accepted/followed software development model, however like any other software development models; Waterfall model has also its disadvantages. Spiral Model for software development was developed with the purpose of conquering the disadvantages of the Waterfall Model† (Parekh). This software development methodology is composed of iterative nature of the prototyping and systematic aspects of the linear sequential model. This software development methodology provides potential for development of incremental version of the software. Through this software development methodology we can have series of incremental releases of the software system. Its early versions are designed to collect more and better requirements from the client (Pressman). The image given below shows the working of this model: This software development methodology works in small increments and evaluates toward a big and comprehensive system implementation, so this software development methodology usually requires small project development team (Sommerville). This type of software development methodology is usually implemented for the medium to large projects. Mainly this software development methodology is best for the system those are huge, complex, and all requirements are not available at the start of the project (Pressman). The better interaction among

The Pluses and Minuses of Online Shopping Essay

The Pluses and Minuses of Online Shopping - Essay Example (Kenney, M. & Curry, J., 1999) But although this newfangled idea has gone this far, research on the subject of e-commerce and Internet marketing remains largely confined to the difficulties encountered by companies going online, including its advantages and disadvantages to them. An important aspect of the phenomenon yet to be fully explored is the sentiment and attitude of consumers toward online shopping. As attempts get underway to create the ultimate e-mall, the question may be asked: Are the consumers willing and ready to accept and patronize such a store in place of the shopping mall This research project will thus give a fresh look at Internet marketing from the perspectives of the consumers. It will seek to identify the advantages and disadvantages the consumers derive from online shopping, with the end in view of determining whether the marketing process helps promote consumer welfare and interests at all, the way the traditional stores do so. 9) In going to the regular stores, one has to contend with the traffic and pollution, spend for the thrift and search for a parking space that is often not there. Do these count as arguments for buying online instead Corporations, both established and new, are turning to the Internet to create new markets and reorganize existing markets. It began in 1990 when the US National Science Foundation approved the use of the Internet for non-academic uses. From only 5 million users in 1993, the figure jumped to 62 million in 1997 and 100 million in 1998. According to Internet provider Uumet Technologies, Internet traffic continues to double every 100 days that this has become "one of the fastest adoption rates any technology has ever experienced." (Yang, S., 2001) Worldwide, there could be 550 million users and a far greater number of .com sites. The latter websites are made up of companies engaged in online retail of all sorts of products and services. E-commerce is transforming the traditional retail industry. For this business sector, e-commerce is eliminating the costs of retail branches, thus lowering the initial entry costs and the fixed costs associated with retail stores. (Kenny, M. &

Discuss.. The image of managers as rational and analytical planners, Essay - 1

Discuss.. The image of managers as rational and analytical planners, decision makers and issuers of commands does not stand up to scrutiny when researchers examine what managers actually do - Essay Example The other members of the organizational community may be attached to the organization as their economic activity or as a source of some satisfaction. Besides, the nature of human being that deviates from the ideal situation does not allow them to operate collectively towards the achievement of common objective. There is a lot of diversity among the human resource. There is also need to plan the activities of an organization and make appropriate decisions at certain points in the organization. These require some kind of management, a way of passing information and coordinating the activities in the organization (Watson 2003, p4). The roles of the various employees need to be defined, there is need to supervise how the employees perform the tasks as a way of appraisal or dismissal, and there is a need to review the organizations objectives and evaluate the overall performance of the organization. There is a need to establish proper relation with the individuals that are outside the org anization as well. The diverse need of the community that surrounds the organization including the employees of the organization is what makes management one of the challenging roles in an organization. A manager who partly owns a company will provide a different managerial approach than the other one who has no share in the organization (James, 1999, p.2). The role of managers in an organization has received various scrutinies due to the ambiguity that exists in defining term itself. The operations in a given organization may not go on smoothly not because the top management consists of incompetent personnel but because the managers are not doing the right things. Watson (2001) thus describes management in three different aspects: management as a function, management as activities and management as a team of people (p.35). The kind of manager that Watson mentions includes both the middle manager and the senior manager. The

James Irwin Essay Example | Topics and Well Written Essays - 750 words

James Irwin - Essay Example Irwin started showing signs of a heart condition during this time. The physiological signs of the astronauts were monitored back on earth and by the flight surgeons. Irwin's heart had irregular rhythms and developed a condition termed as bigamy. The heart condition was a serious condition that needed intensive care. Irwin often got tired but after some minutes, his heart went back to normal. Irwin's condition was not discussed in the debriefing sessions after their return to earth, as the condition did not appear when they returned to earth. Irwin, however, had heart attack months later after their return.  Ã‚  The crew's return to Earth was successful. However, NASA discovered the collection of unauthorized stamps by the crewmembers that were to be exchanged for money from a private collector from Germany. The scandal, however, had the administration make a decision to reassign the crewmembers of Apollo 15 to non-flight roles.   Irwin took a different direction with his life and founded the high flight foundation. Irwin used his experience in space to inspire people. He became the goodwill ambassador of peace in his last years. Irwin quoted that "Jesus walking on water is more important than man walking on the moon" (Irwin, 75). He led in Christianity activities through his foundation.   The activities of the foundation included an expedition to Turkey in a mission to find the remains of the Noah's Ark. Several of Irwin's family members to date are still on the board of the foundation that based in Colorado.

Quality Management Systems Essay Example | Topics and Well Written Essays - 3000 words

Quality Management Systems - Essay Example Organisations apply various strategies and techniques for quality. Excellence is sought as a product of quality, or excellence is attained along with quality. Organisations seek Total Quality Management, used in the professional world of education, government, industries and in many other fields. Over the years, organisations have come to form the ISO 9000 Standards. This is a result of the unification of various organisations and federations throughout the world. It is a set of rules and procedures, or simply standards, for organisations to follow in their quest for excellence and quality management. Many organisations use the Standards as basis for self assessment and excellence. There are steps to follow in self-assessment. Accreditation for the ISO 9000 is an initial step, then organisations go for self-assessment, and furthermore. The steps are enumerated and explained further as we go along in this paper. The details of the ISO 9000:2000, how it evolved and is now practiced by organisations all over the world, are also explained. This study is about ISO 9000:2000 in relation to quality management systems and excellence models. ISO 9000 emphasises a supportive Quality Management Systems and excellence models, i.e. that many organisations go for ISO 9000 registration, take this as a base. ... that many organisations go for ISO 9000 registration, take this as a base. Consequently, their quality managers carry on the program of self-assessment measures using excellence models. This study researched on books and the internet about ISO 9000:2000. We focused on quality management and the goals of organisations and businesses for applying the Standards and the emphasis on Total Quality Management and excellence models. 1 Introduction This paper is based upon the power point presentation about ISO 9000:2000 Standards and its supportive relationship on quality management system and excellence models. ISO 9000 series and excellence models have specific concepts of total quality management, but as to the level of Total Quality Management maturity, they are different. We will deal in this paper the gap of the levels of TQM defined in ISO 9000 series and the excellence model. For organisations seeking for an excellence award, ISO 9000 series can become a base, and then go on with the eight steps approach, as espoused by A. van der Wiele, A.R.T. Williams, and B.G. Dale in their paper entitled, ISO 9000 Series Registration to Business Excellence: The Migratory Path. The paper itself (in pdf format) is an excellent analysis with recommendations for organisations seeking to make a base in ISO 9000 then proceed on for an award for excellence. 2 Literature Review Excellence is defined as the outstanding practice in managing the organisation and achieving results. Emphasis is on the organisation's goals and objectives in line with customer satisfaction, needs and specification.Excellence Models Many organisations adopt the concept of total quality management with self-assessment using

Maladaptive Consumer Behavior Project Research Paper

Maladaptive Consumer Behavior Project - Research Paper Example Therefore, other institutions should take part in the initiative to campaign against smoking. This paper is aimed to address the problem of smoking among the youth. First, it describes the maladaptive behavior and its detrimental effects to the youth. Second, it identifies the factors that lead to the development of the behavior, and explain the role of parents and society in getting rid of this maladaptive behavior. Third, the study also determines the role of other institutions such as marketers in minimizing, eradicating or correcting the maladaptive behavior. Smoking can be considered a maladaptive behavior because those who smoke consider the habit as a way to rid of stress. However, smoking can actually cause even more problems especially physical illness. Cigarette smoking has been found to have many negative effects that could endanger lives of smokers and non-smokers alike. In particular, long-term smoking can cause different diseases in the lungs, oral cavity, and the throat. In addition, it is also associated with certain cancers especially of the lung and the heart, and even of the breast (Chaudhuri et al., 2006). Other negative effects include allergies, peptic ulcer, stroke, asthma, and other serious illnesses. Moreover, a study conducted by researchers at the Beth Israel Deaconess Medical Center found out the possible role of nicotine from cigarettes in breast cancer development and metastases (â€Å"Study Suggests a Possible Role for Nicotine in Breast Tumor Development and Metastases,† 2008) Informing children of the possible risks of smoking is not enough to make them realize the negative effects of smoking. The parents serve as the main motivators to make children avoid the habit. The National Institute of Child Health and Human Development (NICHD) suggests the importance of being involved in children’s affairs. By knowing their children’s

The Professional Development Programs at Abbott Essay

The Professional Development Programs at Abbott - Essay Example PDPs are highly selective, two-three year assignment and rotation-based programs built around formal learning and mentoring. As a member of the program each employee will contribute as a functioning professional in a specific area within the company, rotate through challenging, demanding and diverse assignments and be paired with a mentor to assist in the development of his / her career. (Abbott) The success of participants in Professional Development Programs is convincing enough to prove that these programs are really helping them to grow in their career. According to Tomlin nearly 25% of participants are now in senior management positions. She says, One of the most popular psychological tests is Myers -Briggs type indicators (MBTI). It helps in knowing how a person feels and tends to think like in different situations. "It identifies individual's preferences for energy, information gathering and life-style" (Raymond Noe). It is highly useful for understanding and practicing different concepts like communication, teamwork, motivation, work styles and leadership. Abbott has developed a very scientific and successful system for its workforce training and development. It has incorporated all the latest methods in assessing the training needs of employees and how best they can learn new skills.

Medieval and early modern Essay Example for Free

Medieval and early modern Essay The medieval and early modern periods were eras with distinctive issues and ideals. Some of their key themes were very similar, such as the importance of religion and the role it played in everyday life, while other matters were unique to their time, such as the medieval selling of indulgences, or the early modern Reformation of the Church. These examples illustrate clearly the mixture of change and stasis in the two ages, as a subject shared by both periods yielded so great a diversity of issues. The distinction of the eras makes it evident that some change did occur, but as the period of time between them was not very great, the change must be limited. Everyman and Dr Faustus are respectively medieval and early modern drama texts that share common issues. However, the way in which they handle them varies, and allows an exploration of whether the people and culture of the medieval and early modern period differed by slight degree or strict demarcation. The medieval age of English history is epitomised as a strongly religious time, where Christianity provided a strict identity and purpose in life. Belief in Heaven, Hell and Judgement was very real, as was the constant fear of sin and damnation. The Church was able to manipulate the devout faith of its followers by selling fake holy relics and religious indulgences. The laymen believed it was necessary for them to obtain such items in order to purify themselves of sin, and enter Heaven without suffering through Purgatory. Medieval drama did much to reinforce these beliefs, being completely liturgical. Morality plays were first performed at religious holidays, and warned audiences about sin and salvation, with personification of the psychomachia. They all shared a highly similar narrative structure as good and evil battled for the soul of an initially virtuous man who had become caught in vice. This person represented the whole of humanity, and the play would show how, despite temptat ion and with the help of Christian values, he realised his error and won salvation. By the early modern era, neither the faith in Christ nor in Judgement had diminished, but the understanding of them had altered. People became frustrated with the ecclesiastical despotism that was rife in the established Church, and there was widespread dissatisfaction with the papal  organisation which, according to Erasmus, was felt to be dominated by ignorant monks. The subsequent Reformation changed the form and understanding of religion, making it more accessible to the average person by removing the intercessory functions of priests and bishops, and giving ordinary people more control over their spiritual state. This religious change also had political implications. The disestablishment of the Church created a degree of civil unrest among Catholic and Protestant groups, as factions sprang up with each viewing the other as traitorous, either to England or to God. However, this was not the only face of the early modern era. As the beginning of the Renaissance, it was also a tim e of heady intoxication withlearning anddiscovery. The exploits of the European sailors and the excitement over new civilisations are allegorised by Faustus discovery of magic and the power it wields. As a liturgical morality play, Everyman submits itself fully to the pre-Reformation teachings, and absorbs the conventional attitudes. It was written to encourage medieval audiences to avoid material pursuits, and to ensure they involved themselves in good deeds and were prepared for Judgement. Death was a constant escort in medieval England, and could be expected at any time. As such, Everyman does not convey fear of death itself, but rather of how God will judge man after it, as the protagonist proclaims Full unready I am such reckoning to give and begs for more time in which to make his counting-bookso clear That my reckoning I should not need to fear. To achieve this salvation, Everyman is advised to turn to the Catholic rites of confession and penance, and to scourge himself to remove his sins. As Cawley highlights in his introduction, morality plays were less interested in mans earthly life than in his spiritual welfare in the life to come. Religion is as prominent in Doctor Faustus, but Marlowe presents a contrasting attitude to that of Everyman. His play provides a mocking critique of religious customs, and particularly ridicules Catholic rituals. Marlowe dresses Mephostophilis in the habit of an old Franciscan friar, as Faustus comments That holy shape becomes a devil best, illustrating an air of contempt for the Catholic clergy. He further associates Catholicism with  evil and devilry as he conjures Mephostophilis by chanting in Latin, the language of the Catholic Church. This mockery of Catholicism may be testament to contemporary social attitudes rather than the personal view of Marlowe himself. In the medieval era, it was highly uncommon for anybody to speak out against the Church, either through fear or because it was all they knew, but the Reformation encouraged writers to criticise the papacy and the earlier Church, often as a form of public entertainment. Writers often allied Catholic characters with themes of idiocy or ineptitude, as Marlowe does in his portrayal of Pope Adrian as a humourless megalomaniac, voidof commonsense . Marlowe manipulated the public disdain of Catholicism to criticise established religion in general, challenging many commonly held views, especially regarding forgiveness and salvation. Everymans central theme suggests that Gods mercy always allows sinners to repent, regardless of how much wrong they have done. This belief is illustrated when, despite Death telling Everyman to Come hence, and not tarry, Everyman is able to go to Confession and purify himself from sin. Knowledge, Beauty, Strength, Discretion and the Five Wits are sent to accompany him to the grave, helping Everyman to realise Gods compassion. Good Deeds guide Everyman into the grave and beyond, providing protection and support when he needs it. In comparison, Faustus also finds that he is sent good forces to protect him from eternal damnation. Unfortunately, these forces are not strong enough to withstand Mephostophilis. The latters evil and cunning defeat nature itself, as he dissolves Faustus congealed blood with a chafer of unearthly fire to ensure Faustus bequeaths his soul to Lucifer. A Good Angel and a pious Old Man are also sent to rescue Faustus soul, but their efforts are overcome just as quickly, as the devils entice Faustus with hellish delights and overpower his weak soul. The Good Angel urges Faustus to leave that execrable art and turn to repentance, but each time Faustus considers prayer the Bad Angel dispirits him, dramatising the internal battles raging within the protagonists soul. Marlowe does not conclude that everyone can find redemption in God, as despite striving to turn to Him in his final moments, Faustus is torn apart by devils and condemned eternally. The playwright provides a cynical view of  salvation, as the Good Angel and the Old Man fail to save Faustus, despite seemingly plotting as much as Mephostophilis to win the protagonists soul. Marlowe provides further dubious similarity between the two sides, as in their last scene the angels appear to work almost as one, completing each others speeches and reinforcing the same message that it is too late for Faustus to repent. The play appears to be concerned with punishment rather than deliverance and salvation, as Faustus is warned that He who loves pleasure must for pleasure fall. In contrast, Everyman is forgiven for a lifetime of sin in his last few moments. Although both plays treat the same ideas of religion and redemption, they portray divergent views. This may be explained by the contemporary change in religious understanding. Some scholars argued that peoples destinies were predetermined, regardless of their actions, while others claimed there was hope for everybody. As Lester notes in his introduction, medieval writers believed that because of mankinds fallen state, man relied on the grace and salvation earned by Christ and ministered by the Church. In this respect, the distinction between medieval and early modern seems to be vast. However, the fact that both plays have handled the same issues, albeit in different ways, suggests that the difference is of degree rather than demarcation. As well as the religious elements, Doctor Faustus incorporates Renaissance themes of discovery and knowledge, as Faustus finds a world of profit and delight, of power, of honour, of omnipotence has opened to him. Fundamentally, it is a craving for ultimate knowledge that drives Faustus to necromancy, as he proclaims, A sound magician is a demi-god: here tire my brains to gain a deity! By integrating such humanist ideals into the play, Marlowe creates a dimensional personality for Faustus, which the audience can appreciate and respond to. They witness the development of the character, forcing them to become emotionally involved in the mental turmoil he endures, and keeping them engrossed until the very last line of the play. Professor Bradbrook suggests that Doctor Faustus is primarily an examination of the protagonists mental development, rather than simplythe form of Faustus fortunes. The rationale behind Faustus detailed growth is that it makes him a real person, with whose experie nces the audience can sympathise. Everymans character is not developed in the way his counterparts is. He is generic and seen as part of the wider universe rather than as an individual. The dramatist has been careful to portray Everyman as representative of mankind rather than as a character in his own right. He is not given a personal history nor is any indication provided that might differentiate him from anybody, with the effect of making Everyman relevant to all audience members. He personifies every man and the trials of every person. His example can be applied to anybody, and everybody can see that the salvation he reaches is available to them as well. In this manner, Everyman is as accessible to the audience as Faustus is, although in different ways and with variant purposes fulfilled. There are further similarities between the medieval and early modern plays, some of which have been adopted directly from the former. The use of allegorical and highly functional characters is prevalent in both plays, although it is not as common among other Renaissance texts. In Everyman, each character serves a distinct purpose, showing Everyman how he has misplaced his trust in worldly matters and must turn to Christian teachings for salvation. Fellowship and Kinship tempt Everyman astray by offering to distract him with feasting, drinking and women. Even material Beauty and Knowledge cannot help him, leaving Everyman to seek out Confession, Contrition and Good Deeds. Doctor Faustus is very much in keeping with this medieval attribute. Mephostophilis is the embodiment of temptation, as he distracts Faustus from repentance whenever he feels the protagonist waver, and later admits Twas I that, when thou wert I the way to heavenled thine eye. The Good Angel and Old Man are personifications of good, devout Christians who try to save Faustus. They too can be seen as tempters, as they try to win his soul. The two plays also share personification of the Seven Deadly Sins. Mephostophilis conjures them as a distraction for Faustus, allowing him to delight in the sins, while in Everyman the sins are allegorised in the behaviour of the protagonists dearest people and possessions, suggesting that Everyman has allowed the sins to master him. As well as thematic similarities, there are several production parallels between the medieval and early modern drama. However, these are veiled by  the immense changes that occurred on the stage in the intervening years. Before the Renaissance, plays were performed on and around large wagons, which were carted from one designated area to another. The set was very simple for transportation purposes, but this helped make it apprehendable for the common peasants. The staging was very different for Doctor Faustus, but some of the same ideas regarding spacing and costumes were used. The pageant-wagons had to make use of limited space, and used an upper room to serve as a balcony, heaven, or a distant location. In later theatre the same concept was utilised, with a single spot serving a multitude of functions. Costumes were also sparse, but symbolic props indicated particular roles and characters, another theatrical convention that early modern dramatists relied upon before professional actors were hired in the permanent theatres, and elaborate costumes and sets were made. The new theatres allowed more believable storylines to develop as settings and characters became more realistic, allowing the fiery devils of Doctor Faustus to achieve their optimum effect. However, there is one dramatic convention that is key to Doctor Faustus, which was not common in medieval works. Faustus soliloquies provide an insight to his character that cannot be gained in morality plays, and are actually symbolic of tragedies. While Everymans genre is made clear by its fully functional characters and its reliance on the protagonists generic nature, Marlowes play balances medieval aspects with contemporary humanist elements and manages to create a new genre that combines elements of morality and tragedy, creating an increasingly real persona. Faustus is distinguished from his medieval counterpart by his illustration of the psychology and passions that drive him. He concedes to his hubris and allows his ambition and lust for power to destroy him, something Everyman cannot do. The tragedy element is vital to Doctor Faustus as that is what gives it the memorable depth and allows the drama to move away from being a simple morality play. In conclusion, it is evident that despite their classification as two separate periods, the medieval and the early modern eras share many themes and issues. Their similarities are not limited to literal points, and  incorporate social and customary ones. The eras do have their differences, as is illustrated by their distinction and by their changing contemporary outlooks. Marlowes handling of the plays shared subjects differs from that of Everymans, as the former had a variant combination of social factors to draw his conclusions from. However, the time lapse between the two periods was not great enough to warrant a complete overhaul of thinking and customs. As Cookson realises, the traditions of the Middle Ages still weighed heavily over the early modern writers. At the point at which Doctor Faustus was composed, the difference between medieval and early modern was still of degree rather than strict demarcation. Bibliography  §Bradbrook,MC Themes and Conventions of Elizabethan Tragedy 2nd Edition (Newcastle: Cambridge University Press, 1990)  §Cawley,AC (ed.) Everyman and Medieval Miracle Plays (London: Everymans Library, 1967)  §Cookson,L Doctor Faustus (Hong Kong: Longman Group UK, 1987)  §Davies,T Humanism (New York: Routledge, 1997)  §Henderson,P Christopher Marlowe (London: Longmans, Green Co, 1966)  §Lester,GA (ed.) Three Late Medieval Morality Plays (London: Ernest Benn, 1981)

Moving Towards Convergence Convergence Trends Media Essay

Moving Towards Convergence Convergence Trends Media Essay The era of Gutenberg is virtually over. A brand new digital communications technology has emerged. An electronic superhighway is beginning to girdle the globe as voice, video and data converge, bringing in their wake a new basket of digital, multimedia and interactive communication technologies. But it is not just the technologies that concern us. It is the social change that accompanies the technologies that must be our prime concern. The new technologies are doing much more. They are changing the way we live-the way we work, relax, manage our money, trade and communicate with each other. The new technologies are changing the way we perceive people, cultures, countries and companies and our expectations of them and also our expectations of ourselves. With blurring of geographical boundaries, thanks to the distance insensitive Internet, majority of business and individual are becoming part of a high-speed networking fabric which will enable secure digital communication of voice, data, and video to or from anyone, any where and anytime. Till recently, it wold have sounded like a chapter straight out of science fiction fortunately, the technology now exists to deliver it. Customers now want to pick and chose from narrowcast and broadcast. They want a fusion of voice, data, and video in all possible mixes. In other words, this means the availability of multiple technology choices to fulfill the customers desire for anytime access to people, information, and commerce. But convergence does not necessarily sound the death knell of age-old-technologies. In fact, it leaves enough room for many technologies to co-exist and one will not replace the other outright. This is because no one technology can meet all the requirements of the market-place. Hence, each technology will find its niche and redefine new and old classes of service and user terminals. In this context one can safely assume that there will be a rash of new user terminals that will let us communicate in ways we dream. Convergence is the key today. We can think about convergence in several different ways. One is in terms of the actual industries converging, such as communication, entertainment, and computing. Another is converging voice, video, and data over a common infrastructure or within a common computing platform. One important factor during convergence is the transformation of the desktop computer through faster processors supporting advanced graphics and multimedia capabilities. The PC today is a collaborative communication and media tool . Another factor driving convergence is the cost of maintaining three separate networks for voice, video, and data. Corporations can realize substantial saving in equipment, staff, and services by using converged networks. Enterprises are looking at cost savings in the WAN as the first leverage point for convergence. Using Voice-over-Frame Relay, VOIP and Voice-over-ATM the same WAN lines can be used for voice as well as data, resulting in substantial cost savings. Next, enterprises want to install the LAN and WAN infrastructure to do real-time video and audio information delivery. For education, a professors lecture can be delivered to remote campuses live or as stored video-on-demand files on a web sites, Converged networks can also be used to deliver corporate communications, presentations, and training to employees directly at their desktop. 2. Points to ponder Changing Mindsets There is emerging evidence of the immediate benefits of convergence strategies, if investments are made strategically, but these short term gains are not the only opportunity. Our focus is to look at opportunity both short and long term, created by the emergence of hybrid media and how companies can capitalize on these opportunities. Now to look at the opportunities it creates for the future. Potential to increase revenue > Reaches both cyber and traditional segments > Achieved synergies between online and offline business to promote sales > Increase access to businesses anytime and anywhere > Premium services such as customization, home delivery and choice tools increase the stickiness and allow companies to charge a premium price Potential to reduce costs > Build on a common inventory, information and logistics base > Reduce cost of contacting customers and other interaction costs > Virtual communities can help reduce the company supplied information and support > Involves customers as co-producers, reduces RD and marketing costs Creating options > Allows the company to reserve future options > Creates opportunities to move into segments or strategies online and offline as the technology and consumers continue to evolve What is Converging? Convergence, as we are referring here, means more than fusion of technologies (television, computers, wireless etc). The focus area is more of a basic convergence within a consumer- the new possibilities created by technologies and the past consumption patterns of the consumer which was restricted to traditional media consumption. The convergence will shape how the internet and other technologies unfold, and the opportunities created for companies. These are some of the questions which need to be dealt in detail. To understand and analyze the impact of media convergence , I have done a detailed case study analysis of two classic modern day examples of media convergence strategies. The case not only helps understand the practical application of media tools but also gives a measurable index in terms of its success. 1. XBOX Launch Strategy Objectives To bring the XBOX console to India by introducing the category in an organized manner. To reach out to a fairly affluent, gizmo friendly and upwardly mobile audience. Implementation The launch of X BOX provides an illustrative case study for convergence and optimum use of various advertising mediums. The launch was divided into two phases First phase to focus on generating a pre launch buzz and demand through interactive medium, while the Second phase saw the launch campaign of the console focusing on brand building advertising and viral Marketing. First Phase: The first phase saw the use of primarily two interactive mediums Internet and Mobile (SMS+WAP). It focused on generating demand for a category and brand which was getting introduced in India for the first time. Since the objective was to reach out to a fairly affluent, gizmo friendly and upwardly mobile audience a combination of Internet and Mobile media was chosen to execute the campaign. Viral marketing was weaved at every step of the campaign to maximize the media reach both on internet and mobile platforms. Campaign was seamlessly integrated on web, mobile and on ground to synchronize the lead generation activity from across all the media platforms. Internet campaign: The internet campaign launch synchronized the outbreak of homepage banners on all the major portals in India like Rediff.com, MSN.co.in, Yahoo.co.in, Sify.com, Indiatimes.com etc. All the mass portals combined together provided reach to 80% of the Indian audience logging on to the internet on a particular day. The impact of through size and visibility of the homepage properties across the main portals made the X Box campaign an instant hit and a talking point in media circles. The response on the first day itself was very promising with almost 20,000 users visiting the website. Mobile campaign: SMS: A short code campaign was activated through all consumer-facing on ground collaterals. Users could know more about XBOX by SMSing XBOX to 8243. A similar viral marketing campaign was conducted on Mobile where users could win wireless keyboard and mouse by forwarding the SMS with the XBOX offer to their friends. More than 2,000 unique users referred the promo SMS to around 4400 unique users. In all, the SMS engine saw 24,000 Hits with 16,000 Unique Users asking for the promo details. WAP: WAP Platform was chosen to be used for the first time in any of Microsoft campaigns for X BOX since the audience browsing WAP sites fitted in perfectly with Xboxs target audience. The WAP Site powered by Yahoo was promoted on Yahoo and Airtel WAP Sites. The WAP page got close to 120,000 hits with 20,000 Unique Users visiting the page during the two month campaign. Second Phase: The second phase clearly chalked out the objective of introducing the product to the audience through brand building media properties and maximizing interactions. The launch phase saw a multi media campaign across radio, TV, OOH and Internet. The TVC was really clutter breaking and had a viral appeal and the same was used as a video banner with astounding results. TVC and Video Banners did exceptionally well for the campaign. Almost every impression resulted in some interaction from the user making the video ad i.e. the TVC reach to almost 700,000 unique users seeing it twice. Results The combined effect of radio, TV, OOH , mobile and Internet made X box launch , one of the most successful launch for Microsoft and provided the perfect example of the convergence of traditional and modern mediums of advertising and its implication , thereof. This helped in generating a lot of traffic to the microsite with 10 million impressions on the same. Also the number of interactions and queries were close to 150,000. Also this overall campaign helped in reducing the cost per interaction to USD 0.33 per interaction. Since the TG was affluent, gizmo freak and upwardly mobile population the use of digital media and mobile in combination with the older mediums like TV, Print, Out of Home worked wonders for the campaign. The interactivity levels went up so much that almost every impression resulted in either a comment or a query. There were as much as 700,000 impressions on the TVC for the campaign. This case study beautifully illustrates how both mobile and internet were interchangeably used and worked wonders for the brand. 2. Barrack Obama Presidential Election Campaign Objective Increase interactivity with all the sections of the society and of different age groups. Also to increase word of mouth advocacy for Brand Obama Implementation The Barack Obama Marketing campaign is the best example of how convergence of the media was used to promote him as the Americas next president. Multichannel marketing is best recommended but one cannot force people to use new mediums, masses need to be talked to with mediums you want them to use otherwise they wont notice you. They need to communicated in a way which is non intrusive but interesting and engaging at the same time. The Obama campaign had a widespread reach and was impossible to ignore. They used traditional media such as radio, television and direct mail and they used them effectively as they knew their target audience and delivered crisp messages to them. Traditional media was the best way to target baby boomers and older Americans. It was a strong campaign which covered the maximum reach in that for an entire half an hour blocked half an hour across channels for his own commercial in waning hours of the campaign. The Obama campaign could practically print money, this is one of the main reasons how the multichannel marketing campaign was possible. Obama for his campaign even bought a satellite channel for 24 hours Obama TV. The online campaign launched for promotion of Obama as a presidential candidate is an excellent example how internet as a medium was used mobilize audience and interact with party and candidate. The campaigns website was not normal brochure ware but an interactive tool where supporters could log in, find supporters in each area; help the campaign identify prospective voters and support volunteers for the campaign. These people could also help in canvassing and word of mouth publicity. The site also had functions and tools which could be used to enable supporters to successfully advocate for Obama online. The site had been designed to encourage contribution and donations at every click. EDMs and mailers were extensively used for promotion of agenda. Though these were agenda based the mailers were very informal and interactive. Each covered a single topic every time. They were short and to the point and were frequent enough for top of mind recall, and mostly included a link to a video with candidate talking directly to the subscriber. They also used Youtube, world largest video content website for its video infrastructure. They set up a YouTube channel through which they communicated with YouTube users. But because YouTube videos can be pasted anywhere, they used their YouTube videos on their Web site, in their blog, on Facebook, and anywhere else they needed video. For this they had a specialized team who took care of videos suited to the requirements of the Youtube campaign. The uploaded videos were primarily made for being uploaded on Youtube and were not just TV commercials. Not only did they have their Facebook, MySpace and Twitter, the Obama campaign established a social networking presence at ethnic social networks like Black Planet, MiGente and AsianAve as well as Eons, Faithbase and Glee. The Obama campaign used the text messaging brilliantly. They also had a mobile website which was used to generate database and interact with people through mobile and use it as a viral instrument. The iphone users among their supporters could download an Obama application that encouraged people organize and spread the word. The campaign not only was present on Search Engine Ads but also had a presence on online display banners. There was hardly any campaign related to politics online without Obama banners running on it. Through the database generated online and on the mobile content page, the campaign administrators used them to create Obama loyalists and supporters. For the youth community the campaign was also present on a highly targeted channel like gaming with display ads on gaming sites. Video game ads are a perfect example of getting the message before an audiences preferred medium. Adult Millennial men and young Gen X men are heavy gamers and, as a result, are hard to reach. Video game ads were the perfect medium to reach these voters. Social Media Marketing Barack Obama and his team actively used social media to connect with supporters and potential voters from every part of the country. On MySpace alone, Obama had over 350,000 friends, Facebook shows over 270,000, and YouTube shows over 24,000 in subscribers. The Obama site promotes its own group and event system with the my.barackobama.com section (you can set up your own group, blog, etc.) Baracks also integrated Flickr Videos into his website as well. They actively used Flickr to upload pictures of the campaign rallies, speeches and appearances. Not only had it helped in engaging people who were there in the event but also the pictures also provided the users to blog about the campaign and get a dialogue going on. Finally, and not insignificantly, the photos engaged the Flickr community itself, which is filled with very passionate photographers, amatuer and professional alike. Results About a million people signed up for Obamas text messaging program showing the amount of involvement of the people in the campaign. More than a 0.25 million text messages were exchanged by people to join the program showing word of mouth advocacy. The same was noticed for online and other mediums together. Obama was able to engage all the classes of audience through all the mediums together. People started blogging and discussing the political agendas and promoting the same. Brand loyalty built by engaging the users. The number of people who joined communities on facebook (5,969,069), myspace(13,50,000) and youtube(1,67,000 subscribers) shows the amount of support the campaign was able to generate amongst the users. Positive word of mouth publicity generated as the campaign was able to engage audience to do it for them rather than the brand publicizing themselves. Hence showing that the audience is more affected by peer pressure than anything else. New Media convergence and tools offered by the same gives freedom to the user which helps in generating honest feedback mechanism and engage audience with the brand more. The seed of effective convergence has to be nourished well today, so that the world and India as a nation reap its benefits in the future. Convergence as a tool should be regulated, governed and practiced in the right spirit to make it a part of the fabric of the nation. This convergence of technologies brings numerous benefits to consumers: Convenience, Random access, On-demand availability. It also facilitates the option of aggregation and collaboration of Information and giving an option of distributing and sharing of the same. Marketers today should look at chalking out strategies that are independent of a medium, instead take into account the several mediums that are at a users disposal each carefully tied in with a common message to give it a 360 degree exposure. The increasingly competitive environment in the multimedia industry promises tremendous user benefits through increased savings in time, greater choice, and an explosion of innovative services and products. This is the promise, to date, truly interactive services allowing the viewer to descend through a series of levels of information are still at the experimental stage. The development of multimedia services will not replace judgment value that is provided by the traditional media. Hence, the traditional media will still have a large role to play in the new multimedia world. Multimedia has the potential to vastly increase the range of services available, and offer its users a larger choice of applications but new technology alone will not ensure success; it is the people who use it who will decide the future of multimedia. The users wants and needs; how they will manage the flood of options; and, above all, whether or not they will pay for the freedom of choice are what counts. Â